Colin Kaepernick kneels again during national anthem on Monday Night Football

Business | Wealth | Finance on Instagram: "In 2018, Nike made one of the boldest moves in modern marketing: the “Dream Crazy” campaign with Colin Kaepernick. At the time, Kaepernick was celebrated by some and condemned by others for taking a stand against racial injustice. Featuring him as the face of the campaign was a calculated risk that challenged how brands engage with cultural issues. The backlash came fast. Social media lit up with protests, videos of Nike shoes being burned, and calls fo

Business | Wealth | Finance on Instagram: "When Nike launched the “Dream Crazy” campaign in 2018 with Colin Kaepernick as the face, it wasn’t just an ad—it was a cultural moment. Kaepernick, known for kneeling during the national anthem in protest of racial injustice, had become one of the most divisive figures in America. Choosing him was bold, risky, and unforgettable. The backlash was loud. Critics burned shoes, hashtags for boycotts trended, and politicians called out the brand. But Nike ref

Succeeded on Instagram: "In 2018, Nike redefined “just doing it” by naming Colin Kaepernick the face of its 30th-anniversary “Dream Crazy” campaign, delivering a powerful narrative of resilience—“Believe in something. Even if it means sacrificing everything”—that polarized the globe yet drove a stunning 31% surge in online sales, added roughly $6 billion to brand value, and sparked an estimated $163 million in media exposure, ultimately earning Cannes Lions, D&AD, One Show awards, and the title